Post by account_disabled on Dec 4, 2023 3:22:13 GMT -5
Each marketing action poses different challenges and generates distinct returns. Marketing attribution allows you to measure results in real time . This is its main strength. Rather than waiting for the end of an action to adjust the prospecting or loyalty strategy, the marketing department can immediately become aware of the lever that generates the best results, and distribute its investments accordingly.
Marketing attribution is also used to prioritize campaigns according to the objective pursued: certain channels can indeed generate more leads, while others may be more conducive to direct purchasing. By combining Country Email List analytics with the marketing attribution method, the company can automatically centralize information from different channels.
It can then distribute marketing actions to meet its objectives . The operation, which necessarily takes time, is carried out using analytical algorithms, which saves considerable time for marketing managers (CMO). Thousands of pieces of data linked to the customer's progress towards purchasing are then processed automatically, and performance is directly linked to their source. Freed from repetitive tasks, he will then be able to concentrate on his strategic role, which calls more on his concentration and creativity.
Marketing attribution is also used to prioritize campaigns according to the objective pursued: certain channels can indeed generate more leads, while others may be more conducive to direct purchasing. By combining Country Email List analytics with the marketing attribution method, the company can automatically centralize information from different channels.
It can then distribute marketing actions to meet its objectives . The operation, which necessarily takes time, is carried out using analytical algorithms, which saves considerable time for marketing managers (CMO). Thousands of pieces of data linked to the customer's progress towards purchasing are then processed automatically, and performance is directly linked to their source. Freed from repetitive tasks, he will then be able to concentrate on his strategic role, which calls more on his concentration and creativity.