Post by account_disabled on Nov 23, 2023 4:18:10 GMT -5
Both strategy and resource planning. If you understand this, you will be able to choose the most effective ones for your site and make sure that your work team knows what to focus on to develop winning content. For example, imagine choosing “project management” as your next target keyword based only on relevance and high search volume.
Then proceed by assigning it to one of your writers without thinking Country Email List at all about the difficulty of positioning. Do you plan to position yourself on the first page with the new article? Maybe, but you're going to have to really put in a lot of effort if you don't first understand the difficulty of positioning with that word and why you might not know you need to do it. In other words, keyword difficulty can help you understand if your goal of positioning a new page is realistic.
You can use this information to map out your content plan and allocate resources to support it. But how do you evaluate the difficulty of a keyword? Several factors come into play: The competitors The quality of the content The search intent Backlinks The domain authority Below we will go into detail about these aspects. The competitors If you want to compete for that coveted top spot in all search results, you first need to know who else is trying to do so. The fact is, the competition may not be what you think.
This is where competitor analysis for SEO comes into play. Typically you will have to deal with three different types of competition: Competitors in your industry: other companies that sell similar products or services to a similar audience to yours SEO competitors: other domains that write content for a similar audience to yours and compete with the same keyword profile The competitors for that keyword: who is actually winning, at that moment, and precisely for the keyword you want to use. Usually the three categories overlap.
Then proceed by assigning it to one of your writers without thinking Country Email List at all about the difficulty of positioning. Do you plan to position yourself on the first page with the new article? Maybe, but you're going to have to really put in a lot of effort if you don't first understand the difficulty of positioning with that word and why you might not know you need to do it. In other words, keyword difficulty can help you understand if your goal of positioning a new page is realistic.
You can use this information to map out your content plan and allocate resources to support it. But how do you evaluate the difficulty of a keyword? Several factors come into play: The competitors The quality of the content The search intent Backlinks The domain authority Below we will go into detail about these aspects. The competitors If you want to compete for that coveted top spot in all search results, you first need to know who else is trying to do so. The fact is, the competition may not be what you think.
This is where competitor analysis for SEO comes into play. Typically you will have to deal with three different types of competition: Competitors in your industry: other companies that sell similar products or services to a similar audience to yours SEO competitors: other domains that write content for a similar audience to yours and compete with the same keyword profile The competitors for that keyword: who is actually winning, at that moment, and precisely for the keyword you want to use. Usually the three categories overlap.