Post by account_disabled on Sept 4, 2023 6:33:43 GMT -5
As for the exposure to the contact points of the audiences, they were varied, the digital platforms were increasing, as for the graphics, they were decreasing, TV, for example in Argentina, remained the same as in the entire region with the only difference being that in Argentina. Cable (news) is superior, even so, everything is a transition process that has been going on for a long time.
Argentines, upon seeing the spread of the virus around the world, continued Phone Number List faithful to their ways and customs, believing that the virus would not reach their territory, skeptical of the threat and taking into account that companies are nothing more than people in different roles, basically they were not in alert mode on time in the personal field and less in the professional.
Community Outbreak
In the second stage of the study we entered the crisis, they call it “ community outbreak ” and by that, they refer to when the mandatory quarantine by local governments began.
Given the circumstances, it is at this breaking point , faced with a totally different situation, that all companies necessarily had to sit down and really think about how they would continue.
As we know, consumption changed radically, we saw that shops and offices were left completely devastated, between fear and confusion, we all began to wonder "and now what's next".
The points of contact that existed between brands and consumers were significantly reduced, remaining more focused and intense, all the cinemas were closed, the highway billboards were left without spectators, absolutely everything that had been taking place in digital environments as a steady advance. and exponentially, from one day to the next it became the basis of the sale and an even more important part of communication than before.
That is when the paradigm was established, the ability to respond and the agility of adaptation was determined through past decisions and the particular environment of each case, we mean how advanced and where you were when it all started.
If we are fair, we can recognize that not everything depends on the individual capabilities of people or businesses, it is important and necessary to include the industry and location in the equation (financial situation could be added, but this would be more complex), since that tourism and mass consumption are not the same term, neither is a city of a town, or to make it even more graphic, Lima than New York.
Argentines, upon seeing the spread of the virus around the world, continued Phone Number List faithful to their ways and customs, believing that the virus would not reach their territory, skeptical of the threat and taking into account that companies are nothing more than people in different roles, basically they were not in alert mode on time in the personal field and less in the professional.
Community Outbreak
In the second stage of the study we entered the crisis, they call it “ community outbreak ” and by that, they refer to when the mandatory quarantine by local governments began.
Given the circumstances, it is at this breaking point , faced with a totally different situation, that all companies necessarily had to sit down and really think about how they would continue.
As we know, consumption changed radically, we saw that shops and offices were left completely devastated, between fear and confusion, we all began to wonder "and now what's next".
The points of contact that existed between brands and consumers were significantly reduced, remaining more focused and intense, all the cinemas were closed, the highway billboards were left without spectators, absolutely everything that had been taking place in digital environments as a steady advance. and exponentially, from one day to the next it became the basis of the sale and an even more important part of communication than before.
That is when the paradigm was established, the ability to respond and the agility of adaptation was determined through past decisions and the particular environment of each case, we mean how advanced and where you were when it all started.
If we are fair, we can recognize that not everything depends on the individual capabilities of people or businesses, it is important and necessary to include the industry and location in the equation (financial situation could be added, but this would be more complex), since that tourism and mass consumption are not the same term, neither is a city of a town, or to make it even more graphic, Lima than New York.