Post by account_disabled on Mar 16, 2024 5:03:25 GMT -5
The reason is simple: due to the nomadism of their navigation, mobile users are more likely to leave a page – because they are in a hurry, because their metro has arrived at the desired station, because they were looking for basic information , etc. So we are already starting to see flaws in this indicator. And it turns out that its interpretation is also confusing. How to interpret the bounce rate? At first glance, the bounce rate is quite easy to read: if it is high, it means that Internet users do not stay on your landing page, that they do not carry out any action click on a CTA, fill out a form, create an account, buy a product, etc.
And your marketing objective is not achieved since there was no conversion. In short, a high bounce rate is a bad sign . Which is very understandable if we take, for example, an e-commerce site whose goal is to attract BTB Directory prospects, then encourage them to purchase. In this context,or % of visitors who set sail from the landing page smell like Christmas. More generally, it is estimated that a high rate poses a problem for websites which, to be efficient, must encourage their visitors to consult more than one page.
Not all sites seek to retain their visitors Except that… not all sites aim to retain Internet users. If we put aside e-commerce platforms and company sites, a large number of web pages are consulted solely for their own content . Take an online dictionary, a directory, or a site devoted to cooking recipes. If you are looking for the definition of a term, the telephone number of a person or the recipe for delicious five-flavored chicken, there is a good chance that only the landing page will interest you because you found it there the information you came to seek .
And your marketing objective is not achieved since there was no conversion. In short, a high bounce rate is a bad sign . Which is very understandable if we take, for example, an e-commerce site whose goal is to attract BTB Directory prospects, then encourage them to purchase. In this context,or % of visitors who set sail from the landing page smell like Christmas. More generally, it is estimated that a high rate poses a problem for websites which, to be efficient, must encourage their visitors to consult more than one page.
Not all sites seek to retain their visitors Except that… not all sites aim to retain Internet users. If we put aside e-commerce platforms and company sites, a large number of web pages are consulted solely for their own content . Take an online dictionary, a directory, or a site devoted to cooking recipes. If you are looking for the definition of a term, the telephone number of a person or the recipe for delicious five-flavored chicken, there is a good chance that only the landing page will interest you because you found it there the information you came to seek .