Be Your Own Captain

But it can apply whenever your goal is to inspire immediate action, like registering for a course or filling out a lead gen form to get a piece of gated content. Nathan Sports “Electrify Your Run” This bold, neon headline from running gear retailer Nathan Sports urges visitors to wear bright lights when running at night. We give this landing page headline bonus points for visually representing what it’s asking the audience to do. Landing Page Headlines - Nathan Sports Image courtesy of Nathan Sports.



GoBoat “Be Your Own Captain” We love this example Fax Lists because it’s both simple and attention-grabbing. “” is a fun and engaging twist on the CTA Headline formula, while the subhead (“And Explore Copenhagen From the Water”) clarifies what the landing page is actually about. Landing Page Headlines - GoBoat Image courtesy of GoBoat. 6. The Special Offer Everyone loves a good deal. If your campaign goal is to attract new customers, drive sales, or promote a new product, your headline can simply state the offer.





The benefit is inherent (you’re saving money) and customers who click on a link for a discount can immediately tell that they’ve arrived in the right place. Check out these examples from two Unbounce customers: Good Eggs “Get $20 off Harmless Harvest coconut water.” This headline example is pretty self-explanatory, especially when paired with a targeted campaign. Coconut water fans who click on an ad offering a discount want to see the same offer as soon as they hit the landing page—which is exactly what Good Eggs does here.