Post by account_disabled on Jan 27, 2024 3:26:01 GMT -5
I would argue it is a good thing for them, and they might want to keep it since for Google, they have become “an authoritative writer on the topic of SEO these numbers seem small within the context of a threefold (218%) increase in the number of Person entities overall. However, the E-E-A-T-friendly subtitles in the table above are (literally) the only ones that increased. Here are some examples of subtitle removals. Change in the number of Person entities in Google's Knowledge Vault with subtitle Change in the number of Person entities in Google’s Knowledge Vault with subtitle Before the update, 57.1% of Person entities in the Knowledge Vault had a subtitle. After the update, only 16.58% had one.
By comparison, the percentage of Corporation and stable at 86.1%. We can reliably conclude that: This update was all about Person entities. Focused on classification. Designed to promote E-E-A-T-friendly subtitles. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Reduced DB to Data reliance on traditional knowledge sources Much of Google’s Knowledge Vault was built on data from manually curated, structured third-party sources such as IMDB (film industry), MusicBrainz (music industry), government sites, and various sports sites. The drops in subtitles for those ontologies (classifications) are a sign that Google just “let go” of those training wheels.
Google relies on the semantic relationships the algorithms build on entities, their attributes, and associations with other entities to curate their real-world fact base. Inside Google's massive 2023 E-E-A-T Knowledge Graph update Dig deeper: Entities, topics, keywords: Clarifying core semantic SEO concepts Reduced reliance on Wikipedia The significant reduction in reliance on Wikipedia for Person entities in July 2023 adds undeniable credence that Google Engineers are removing the training wheels. Person entities triggered by Wikipedia in June 2023 were 40.9%. In September 2023, Wikipedia provided just 12.44% of all Person entities in the Knowledge Vault. The reliance on Wikipedia for Corporations saw only a fractional change (and it was downwards, too): Corporation Entities triggered by Wikipedia in June 2023 were 13.83%.
By comparison, the percentage of Corporation and stable at 86.1%. We can reliably conclude that: This update was all about Person entities. Focused on classification. Designed to promote E-E-A-T-friendly subtitles. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Reduced DB to Data reliance on traditional knowledge sources Much of Google’s Knowledge Vault was built on data from manually curated, structured third-party sources such as IMDB (film industry), MusicBrainz (music industry), government sites, and various sports sites. The drops in subtitles for those ontologies (classifications) are a sign that Google just “let go” of those training wheels.
Google relies on the semantic relationships the algorithms build on entities, their attributes, and associations with other entities to curate their real-world fact base. Inside Google's massive 2023 E-E-A-T Knowledge Graph update Dig deeper: Entities, topics, keywords: Clarifying core semantic SEO concepts Reduced reliance on Wikipedia The significant reduction in reliance on Wikipedia for Person entities in July 2023 adds undeniable credence that Google Engineers are removing the training wheels. Person entities triggered by Wikipedia in June 2023 were 40.9%. In September 2023, Wikipedia provided just 12.44% of all Person entities in the Knowledge Vault. The reliance on Wikipedia for Corporations saw only a fractional change (and it was downwards, too): Corporation Entities triggered by Wikipedia in June 2023 were 13.83%.